What is digital signage? Specialized to display information, messages, and advertising in public places, emitted through screens such as LED or a similar display system. To display your information it have to connect by a content management system or software to send the content.
Generally, digital signage is the way most effective and quickest to contact people, since this technological advance is growing up in all world, therefore, all type of business is using it such as hospitals, restaurants, malls, universities, banks, airports, beauty salon, hotels, bookstore, bakery, supermarket, etc.
The advantage of the digital signage is that you can use it in various forms and that you can have different content. In this section I will explain how you can use digital signage in your business:
- Digital menu boards: The 29.5% of the customers get influenced by the digital menu boards, digital advertising will allow you to have menus more dynamic, which you can put images or videos, in this way the customer will know and will see what he will buy.
Digital advertising will favor restaurants or bars to easily change or update digital menu boards, adding new menu items, or changing prices, up-sell, entertain and enhance the customer service.
for example the passenger bar it is located in Madrid, is a coffee shop that uses large digital screens that are placed around the restaurant, their setting is to have screens with real images of a train in that way they give the restaurant with a real ambient about the interior of a luxurious rail car, it is an innovate idea that gives a value added to this company.
- Outdoor digital signage: when people are in traffics or they are walking for their works or home, it will call them the attention of the bright screens in the street.
It can show it in a Swedish study, in which they realized that the drivers see more the digital posters than the traditional posters, this is because the digital signage is more colorful, it has more life, and also in the period that we live is about take these advances to get where we want.
- Indoor digital signage: for any business that wants to display digital content. You can use it to put daily deals, important days, decorate with different thematic, operating hours, anything that you want to display on your screens.
If you can see digital signage is fundamental in daily life, since entrepreneurs of small business assured that using digital advertising their sales increase in a15%. As well, the 86% assured that digital signage was the main reason that new customers view and visited them.
For example, City Colleges of Chicago they used it in the area of education, City Colleges of Chicago use LCD screens all throughout campus that post information like registration dates, events, etc.
I will explain how you can use digital signage in an example, the airports. Digital signage can help the passengers to keep informed to be aware of flight schedules or any changes which may occur. Also, it will be effective to the airport business because they will know where the store located is and it will see the promotions that they have.
Digital posters are useful because it serves as a map to show travelers where they are in the airport landscape and what route they need to take to go to their destination. In the other way, it will be an advantage to the staff of the airport, the digital posters can inform about security threats, weather alerts, safety procedures, etc. it will be easier to the staff to have information in digital displays.
Nowadays, people need digital advertising in their business to give a better service and to give the attention that the customers need.
At the same time digital signage it will increase your brand visibility, it will build excellent relations with customers and vendors so with digital content it will be easier to connect your brand with your customers, which it brings advantages such as your customers will help you to grow more.
It’s up to you if you want to keep your costumers loyal. In this form, customers will buy more, they will refer others to your company saving you marketing services, also other brands will disappear in their minds eliminating your competition, and the most important that you don’t have to forget is to give an excellent customer experience.
Nowadays, you have to keep in mind that the costumers convinced by the effective publicity, therefore if you are able to it will increase your gains and your customers will feel attentive and loved with your innovations.